Modeling of development of the internal market of tourist services in Ukraine, based on the principles of cluster management

¹ Kyiv National Economic University named after Vadym Hetman, Department of Economics and Entrepreneurship, Kyiv, Ukraine
² Kyiv National University of Technology and Design, Department of Economics and Entrepreneurship, Kyiv, Ukraine
³ National Academy of Management, Department of Marketing, Economics, Management and Administration, Kyiv, Ukraine

^* Corresponding author: michael_p_s@ukr.net

Abstract

The article is devoted to the modeling of the development of the domestic tourist services market in Ukraine on the basis of cluster management. The authors identify trends in the market of tourist services, taking into account behavioral reactions of consumers. The authors determined the main tendency in the Ukrainian market of tourist services, which is the interdependence of the dynamics of consumption of tourist services and material well-being of the middle-income population. The criterial model of development of the tourist region on the basis of cluster management of the internal market of tourist services of Ukraine is developed. The authors noted that, in criterial model the assessment of the level of development of the tourist region is carried out according to several criterias, each of which is estimated using an integrated weighted estimate of a set of indicators, which, using the expert estimation method, allows us to evaluate the factors that form one or another criterion. Critical maps for development of tourist regions of Ukraine are offered: Carpathian region, Polesie region, Central region, Azov-Black Sea region. The principles of development of the internal market of tourist services of Ukraine are determined on the principles of cluster management.