| Issue |
SHS Web Conf.
Volume 67, 2019
Fifteenth Scientific and Practical International Conference “International Transport Infrastructure, Industrial Centers and Corporate Logistics” (NTI-UkrSURT 2019)
|
|
|---|---|---|
| Article Number | 06052 | |
| Number of page(s) | 6 | |
| Section | Management of socio-Economic Systems in the Conditions of Neo-Industrialization and Globalization (Man, Technology, Economics) | |
| DOI | https://doi.org/10.1051/shsconf/20196706052 | |
| Published online | 15 October 2019 | |
The specifics of formation of the loyalty strategy in the field of alternative energy
V. N. Karazin Kharkiv National University, 4 Svobody Sq., Kharkiv, 61022, Ukraine
* Corresponding author: kmoskalenko@karazin.ua
The essence of the definitions of “strategy”, “loyalty” and “loyalty strategy” is considered, and the peculiar vision of the definition “loyalty strategy in the field of alternative energy” is proposed. The specifics of formation of the loyalty strategy in the field of alternative energy are determined. The stages of formation of the loyalty strategy for stakeholders in the field of alternative energy are grouped. It is proved that the branch of alternative energy has a significant impact on territorial development, in particular on the transformation of socio-economic processes in the region.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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