| Issue |
SHS Web Conf.
Volume 69, 2019
The International Scientific and Practical Conference “Current Issues of Linguistics and Didactics: The Interdisciplinary Approach in Humanities and Social Sciences” (CILDIAH-2019)
|
|
|---|---|---|
| Article Number | 00107 | |
| Number of page(s) | 4 | |
| DOI | https://doi.org/10.1051/shsconf/20196900107 | |
| Published online | 25 October 2019 | |
Wellness Brand in Personal Internet-blogs and Social Networks
Volgograd State Medical University,
1, Pavshikh Bortsov Sq.,
400131,
Volgograd,
Russia
* Corresponding author: ira.sidorovafomicheva@gmail.com
The article deals with the brand of ‘wellness' on the basis of hypertexts of personal Internet communication. The author focuses on wellness-concept branding in Russian and English texts of personal blogs and social networks. The author has concluded that the hypertextual medium of personal Internet discourse is an efficient genre platform to influence the targeted audience, to make a search for wellness followers, having simple, convenient and necessary tools to promote the healthy life style, to increase the number of clients of health centres, spa and fitness centres and wellness-industry, in general.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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