SHS Web Conf.
Volume 69, 2019The International Scientific and Practical Conference “Current Issues of Linguistics and Didactics: The Interdisciplinary Approach in Humanities and Social Sciences” (CILDIAH-2019)
|Number of page(s)||6|
|Published online||25 October 2019|
The problem of SEO promotion for the organization’s web representation
Reshetnev Siberian State University of Science and Technology,
31 Krasnoyarsky Rabochy av.,
2 Siberian Federal University, 79 Svobodny pr., Krasnoyarsk, Russia
∗ Corresponding author: firstname.lastname@example.org
The article describes the problem of search engine optimization of a new web-site of any organization and the approaches to make better results in different search engines. The new site is difficult to bring to the top search engine rankings. This article describes the study of the new web-site SEOpromotion. The authors took the site of the organization for the sushi and rolls delivery in Krasnoyarsk city, Russian Federation, which was created and uploaded to the hosting about a year ago. At the first stage, the technical optimization was completed: Robots.txt and Sitemap.xml files were configured, 404 page was set up and validation check was carried out. At the second stage, the content was worked out and a semantic core was formed. With the help of the Yandex service Wordstat.Yandex, key phrases were selected, which was used to advance the site. After that, a snippet was created which makes the link to the site more attractive to users. As a result of this work, the site has become 2 times more visible to potential customers of the company. Thus, properly implemented SEO optimization allows you to attract a significantly larger number of customers in the company.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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