Data Inventory as the Development and Promotion Basis of Universities Educational Programs

¹ University of National and World Economy, Sofia, Bulgaria
² Samara State University of Economics, Samara, Russia

^* Corresponding author: chudaeva@inbox.ru.

Abstract

Digitalization affects universities, including management decision-making processes. Different management decisions require different data sets. The paper studies the issues of making managerial decisions at the university on the development and promotion of basic educational programs at the educational services market based on the results of data inventory. Two approaches are proposed: the study of data belonging to the university, and the search for the necessary data in the external environment. The article identifies the areas that need to be studied in order to make managerial decisions on ways to promote the main educational programs at the university, and analyzes the information accumulated both inside the university and in the external environment. The authors of the article proposed an algorithm for database inventory, which involves the identification of data sources, including digital traces, the analysis of the authority to use databases with the necessary registries of information systems and website directories. The result of data inventory should be the design of updating systems for the development and promotion of a university educational program. These actions will lead to the creation of an information system that will collect and process the diverse information needed to adjust the university’s strategy. As a result, the university should expand the functional system that accumulates and systematizes various data required to promote the university educational programs at the market.