Cultural subcode transformation “elite - masses” in the era of digitization

Sechenov University, 119991, Moscow, Russia

^* Corresponding author: klaufer@yandex.ru

Abstract

The diversity of human culture is fixed in its codes, that is, in models of relations, behavior and activities of people. Today, in the era of the fourth industrial revolution, one of the system-forming cultural codes - the hierarchical division of society into the elite and the masses is dramatically transformed. Understanding the new cultural realities in the transition of society to a new “digital” state is based on Alexei Leontyev’s theory of consciousness activity and the concept of “ideal” by Evald Ilyenkov. The methods of philosophical reflection analyze the change in the essential characteristics of the cultural subcode "elite - masses" when the conditions of society are changing. This cultural subcode itself is being transformed; a new “technological elite” is emerging based on nano-bio-info-cognitive technologies (NBIC-technologies). At the same time, and thanks to the same technologies and squeezing out the masses of people from the production process, more broadly, from the struggle for existence, the process of mass degradation and the reduction of thinking as a creative activity to stamps, while cliches and memorized patterns of movement are intensifying. Philosophical and culturalological understanding of the consequences of the technological revolution, the transformation of the cultural subcode "elite - masses" is an important area of research into the structure of the new type of social organization that is emerging in our lifetime.