SHS Web Conf.
Volume 73, 2020Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019)
|Number of page(s)||11|
|Section||Potential of the Eurasian Economic Union|
|Published online||13 January 2020|
Customer’s View and Experience with Loyalty Programs in the South Bohemia
Institute of Technology and Business School of Expertness and Valuation Okružní 517/10, 37001, České Budějovice, Czech Republic
* Corresponding author: firstname.lastname@example.org
The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs. The research was conducted in 2018 by a questionnaire survey with 267 respondents. Respondents interviewed were customers who live in the South Bohemian Region. The results presented in the article are based on the part of the questionnaire, where the respondents answered how much they agree with the fourteen claims concerning loyalty programs. Attention is also focused on looking for dependencies of overall evaluation in relation to loyalty programs in terms of identification variables: gender, age, education and the size of the respondent's place of residence. Two-choice statistical tests and the Kruskal-Wallis test are used to determine dependencies. The statistical program R. was used to perform these tests.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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