| Issue |
SHS Web Conf.
Volume 73, 2020
Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019)
|
|
|---|---|---|
| Article Number | 01026 | |
| Number of page(s) | 11 | |
| Section | Potential of the Eurasian Economic Union | |
| DOI | https://doi.org/10.1051/shsconf/20207301026 | |
| Published online | 13 January 2020 | |
Customer’s View and Experience with Loyalty Programs in the South Bohemia
Institute of Technology and Business School of Expertness and Valuation Okružní 517/10, 37001, České Budějovice, Czech Republic
* Corresponding author: lizbetinova@mail.vstecb.cz
The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs. The research was conducted in 2018 by a questionnaire survey with 267 respondents. Respondents interviewed were customers who live in the South Bohemian Region. The results presented in the article are based on the part of the questionnaire, where the respondents answered how much they agree with the fourteen claims concerning loyalty programs. Attention is also focused on looking for dependencies of overall evaluation in relation to loyalty programs in terms of identification variables: gender, age, education and the size of the respondent's place of residence. Two-choice statistical tests and the Kruskal-Wallis test are used to determine dependencies. The statistical program R. was used to perform these tests.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.