SHS Web Conf.
Volume 74, 2020The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy
|Number of page(s)||6|
|Section||Innovation and Investment in Industry 4.0|
|Published online||10 January 2020|
Globalization and innovation applying smart solutions
Technical University in Zvolen, T. G. Masaryka 24, 960 01 Zvolen, Slovak Republic
* Corresponding author: firstname.lastname@example.org
The global economic environment is closely connected with the continuous application of innovation reflecting global trends and market changes. Currently, substantial attention is focused on innovations presenting smart solutions. Their purpose rests in efficiency, economy, environmental friendliness, safety (including health). Moreover, they increase consumers´ comfort. The packaging and its functions represents one of possibilities having considerable potential for sustainable development. It is related to the need to ensure that consumers perceive packaging in the context of sustainable development. The paper deals with consumers’ attitudes to innovative (especially smart) packaging aspects. We focused on the attitude of consumers towards innovative packaging functions by using intelligent solutions and their overall perception of intelligent packaging with regard to their education and income in Slovakia. The survey results allow us identifying the main advantages of packaging functions for better understanding and consequently more effective communication in decision-making processes. The results point to the importance of packaging, especially in the protective, environmental, information and economic areas. The survey was applied as part of the global research and pointed out that consumers perceive this issue as unknown and new. This is the main reason why the results point to low consumer interest in smart packaging.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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