Aspects of eco-innovation during the pandemic in a global environment

Technical University in Zvolen, Faculty of Wood Sciences and Technology, Department of Marketing, Trade and World Forestry, T. G. Masaryka 24, 960 01 Zvolen, Slovakia

^* Corresponding author: loucanova@tuzvo.sk

Abstract

Research background: The COVID-19 pandemic has significantly affected lives of every society. As a result of a pandemic, companies have to face the consequences and challenges associated with this situation, which also manifest in a global environment. The negatives caused by the pandemic began to appear in deglobalization trends, which required national economies to behave nationally in selected areas and seek solutions to address the negative impacts within their own possibilities. The pandemic has caused significant changes in the market, both on the part of sellers and buyers. Recently, their attention has been focused on the development of sustainability through the introduction of eco-innovation.

Purpose of the article: The paper deals with selected theoretical and practical aspects of eco-innovation during a pandemic in a global environment.

Methods: The data were obtained by a means of questionnaire and consequently evaluated by the chosen statistical methods.

Findings & Value added: The results presented in the paper point to the deglobalization trend within the concept of socially responsible business based on the principles of sustainability as an integral part of the strategy based on the quote "Think Global, Act Local". The term "global" does not emphasize a global perspective, as we have understood them so far, but rather refers to the inclusiveness of the environment caused by a pandemic.