Global Aspects of Social Media Perception by Y Generation in Gender Context

¹ VŠB – Technical University, Faculty of Economic, 702 00 Ostrava 1, Sokolská třída 33, Czech Republic
² VŠB – Technical University, Faculty of Economic, 702 00 Ostrava 1, Sokolská třída 33, Czech Republic

^* Corresponding author: Lucja.matusikova@vsb.cz

Abstract

Influencers, You tubers, opinion leaders, social network, social media, message, hashtag, share. These words are around us. We have become international, now we are a global country that cannot influence many aspects. The present generation cannot imagine life without social networks. The research focus on intergenerational comparison of the perception of social networks. We aim our attention at gender factor in Y generation. Generation Y, is the demographic group following Generation X. This generation as known as internet generation (iGen), Net generation or Generation 9/11. Generations Y are mostly baby boomers, children born in post-war years. It is generation who have used Information and Communication Technologies (ICT) since childhood. The aim of submitted paper is found out answers to two questions and confirm or reject the hypotheses. Two questions are how long have respondents spent time on the Internet? And what they use social networks? We have set a null hypothesis and its alternative. Null hypothesis is gender factor affects the perception of social networks. Alternative hypothesis is Gender factor does not affect the perception of social networks. We used to confirm or reject the hypothesis Chi – Square test via MS Excel. We expect gender factor affects the social networks.