SHS Web Conf.
Volume 74, 2020The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy
|Number of page(s)
|Corporate Social Responsibility and Sustainable Strategies
|10 January 2020
Global e-commerce consumer habits and perceived opportunity for professional realization of the first-year students in economics
South-West University “Neofit Rilski”, Faculty of Economics, Department of Economics, 2700 Blagoevgrad, Bulgaria
* Corresponding author: firstname.lastname@example.org
Globalization is a process with serious implications for the well-being of humankind. The development of electronic technologies and hardware has led to the emergence and expansion of global e-commerce which allows people to meet their needs for certain goods and receive financial means to do that. This article points to the results of a study of online buying habits and perceived opportunity for professional realization in e-commerce of first-year students in Economics at a smaller economic faculty in Southeast Europe, born in the late Y generation, with a minimum period of higher education in majors other than e-commerce. The relationship with the education and training, required to carry out these activities was specifically sought. The method of self-administered survey was used. 58 usable questionnaires were collected. Results show that respondents buy online mostly clothes, shoes, cosmetics and electronics and pay usually by bank cards; the main reasons for this kind of purchasing being the lower price and non-availability of the goods otherwise. Only 12.07% of the respondents have conducted commercial sales via the Internet and out of them 57.1% are satisfied with the income, but only at the-pocket-money-level. 36.2% of all respondents are ready to seek training in order to be able to earn a living in this way, which points to a niche in the educational services market.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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