Does a successful future entrepreneur in the globalized world need to know logistics?

¹ Silesian University in Opava, School of Business Administration in Karviná, Department of Business Economics and Management, Univerzitní náměstí 1934/3, Karviná, 733 40, Czech Republic
² Silesian University in Opava, School of Business Administration in Karviná, Department of Business Economics and Management, Univerzitní náměstí 1934/3, Karviná, 733 40, Czech Republic

^* Corresponding author : cemerkova@opf.slu.cz, rylkova@opf.slu.cz

Abstract

Starting a business entails huge demands on the future entrepreneur. Only a great idea and a desire to do business are not a guarantee of success. This future entrepreneur must be equipped with a wide range of knowledge, skills and personal qualities. These together form a set of business competencies. One area that clearly affects business success is logistics. Especially in today’s globalized world, without logistics, realized on top professional level, it is not possible to succeed in a tough competitive environment. Large volumes of various materials (raw materials, materials, semi-finished products, products, goods, but also people) are moved practically all over the world. Poorly controlled material flow has a direct impact on the quality of provided customer service and thus on customer satisfaction. A dissatisfied customer equals no customer. The aim of the article is to provide the attitude of successful entrepreneurs in the Czech Republic to the issue of business competencies, specifically in the field of logistics. To what extent does the future successful entrepreneur need to know about logistics, resp. about their different forms? In the text, partial results of the primary research carried out in the winter of 2018-2019 in the Czech Republic will be presented. Questions about the competence in the field of logistics have been asked by entrepreneurs, whose business has existed for at least three years. The main conclusions will be given to the need for knowledge of distribution logistics for the future successful entrepreneur.