Strategic operational analysis based on balanced scorecard in present-day global economic environment

Ural Federal University, Academic Department of Accounting, Analysis and Audit, Mira 19, 620002 Ekaterinburg, Russian Federation

^* Corresponding author: zali6770@yandex.ru

Abstract

The balanced scorecard (BSC) is one of well-trialled management instruments that are familiar to all market participants in the world. This fact allows for efficient utilization of BSC in conditions of globalization. The paper considers theoretical aspects of the applied strategic operational analysis (ASOA) based on the operational element of BSC to be applied in the research process of the strategic organization operational activity aspects and its production management. The methodology of the research is the BSC concept as well as the concept of the applied strategic analysis concept having been developed by the author. ASOA is depicted to encompass comparative assessment, variances diagnostics and indicators forecast of the operational BSC element within the strategic operational goals Due goods delivery, manufacturing cost and products quality compliance with customer’s demand are to be analyzed. The results can be applied for managerial decisions development in the field of an operational organization activity. The author draws a conclusion is drawn that ASOA is a new and sufficiently effective tool to research strategic aspects of the organization operational activity and to form an analytical support for the strategic operational management in the present-day global economic environment, especially to ensure economic sustainability in emerging markets.