| Issue |
SHS Web Conf.
Volume 80, 2020
XVII International Conference of Students and Young Scientists “Prospects of Fundamental Sciences Development” (PFSD-2020)
|
|
|---|---|---|
| Article Number | 01018 | |
| Number of page(s) | 12 | |
| Section | Economics and Management | |
| DOI | https://doi.org/10.1051/shsconf/20208001018 | |
| Published online | 25 September 2020 | |
Assessment of the competence development level of personal agents in the context of relationship marketing
1
National Research Tomsk Polytechnic University, Tomsk, Russia
2
National Research Tomsk State University, Tomsk, Russia
3
Yurginsky Technological Institute (branch of Tomsk polytechnic university), Yurga, Russia
4
Novosibirsk State University of Economics and Management, Novosibirsk, Russia
5
Altai branch of Financial University under the Government of the Russian Federation, Barnaul, Russia
* Corresponding author: rosakiss@yandex.ru
The paper represents novelty and features of the authors’ understanding of relationship marketing. It is scientific and practically new paradigm in science. The paper outlines the purpose of relationship marketing – to build, maintain and develop privileged relationships with the company’s stakeholders in order to obtain mutual benefits and help to society. The authors focus on definition of personal sales and personal sales’ target. The paper describes behavioral indicators characterizing demonstration of competences included in the “Influencing” cluster and proposes stages of assessment of the competence development level of personal agents. The paper reveals the authors’ questionnaire to assess the competence development level of personal agents. The authors propose three formulas for assessment of the individual competence development level.
Key words: relationship marketing / personal sales / competence development level / personal agents
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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