| Issue |
SHS Web of Conf.
Volume 89, 2020
Conf-Corp 2020 – International Scientific-Practical Conference “Transformation of Corporate Governance Models under the New Economic Reality”
|
|
|---|---|---|
| Article Number | 06005 | |
| Number of page(s) | 6 | |
| Section | CSR and Corporate Strategies: Problems of Transformation to Achieve Sustainable Development | |
| DOI | https://doi.org/10.1051/shsconf/20208906005 | |
| Published online | 23 December 2020 | |
The role of the concept of corporate social responsibility in promoting goods and services in the economically developed countries
1 Moscow State Institute of International Relations (MGIMO University), Pr. Vernadskogo, 76, Moscow, Russian Federation
2 ISS – Intelligent Security Systems (ISS-Soft Ltd), Skolkovo innovation center, Bolshoy boulevard 42, bld 1, 143026 Moscow, Russian Federation
As companies lost their reputation amid ethical scandals, socio- ethical marketing as well as social responsibility concept, became vital components and a fundamental difference of successful companies. This shift towards socially responsible marketing is indicative of shifting the focus from production and goods/services to the consumer and his philosophy of life, as well as to social ethics. However, with the changing environment especially in digitization encompassing all spheres of society, companies also have to improve their marketing tools including marketing communications as a key factor in the formation of the socially oriented relationships between manufacturer and consumer.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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