Customer experiences of technology-enabled business applications in smartphone-based mobile shopping: Browsing satisfaction, purchasing intention, and buying behavior

The Bucharest University of Economic Studies, Department of Economics, Piața Romană 6, 010374, Bucharest, Romania

^* Corresponding author: popescu_elvira@yahoo.com

Abstract

Research background: Despite the relevance of customer experiences of technology-enabled business applications in smartphone-based mobile shopping globally in terms of browsing satisfaction, purchasing intention, and buying behavior, only limited research has been conducted on this topic.

Purpose of the article: Using and replicating data from Statista, I performed analyses and made estimates regarding mobile shopping app user acquisition rate worldwide, EU consumers who use their mobile phone for shopping-related activities, preferred payment methods of online shoppers worldwide, and digital payment methods that U.S. retailers accept or plan to accept.

Methods: The results of a study based on data collected from 5,200 respondents provide support for my research model. Using the structural equation modeling, I gathered and analyzed data through a self-administrated questionnaire.

Findings & Value added: Mobile retailers have engineered their technological proficiencies to encompass digitally savvy purchasers. Smartphone applications created to help users in their ethical consumer performances allow and influence responsible consumption. Smartphones and the repositioning to mobile-device-supported purchase enable users to incorporate shopping into their ordinarily hectic and mobile activities. Mobile applications vary in respect of whether data exchange is essentially brought into and thus regulated by the recipient or the supplier. Particularly for financial grounds, applications which are extremely time critical are not as much adjustable to revision attributable to user misinterpretations or system failure.