Users’ Behavioral Intention and Adoption of Mobile Shopping Applications on the Smartphone Platform

¹ “Dimitrie Cantemir” Christian University, Department of Economics, Splaiul Unirii 176, 040042, Bucharest, Romania
² The Bucharest University of Economic Studies, Department of Economics, Piața Romană 6, 010374, Bucharest, Romania

^* Corresponding author: popescu_ucdc@yahoo.com

Abstract

Research background: We draw on a substantial body of theoretical and empirical research on users’ behavioral intention and adoption of mobile shopping applications on the smartphone platform globally,

Purpose of the article: We inspected, used, and replicated survey data from eMarketer, Adobe, Bizrate Insights, Econsultancy, eMarketer, and Retail Dive, performing analyses and making estimates regarding smartphone retail m-commerce sales in the U.S. ($), top reasons EU consumers use smartphones in stores, and activities EU smartphone/tablet owners have done using apps on their smartphone/tablet in the past month. Methods: Structural equation modeling was used to analyze the data and test the proposed conceptual model.

Findings & Value added: Mobile payment is a user-oriented manner of finalizing transactions as a result of the growing fashionableness of smartphones and the advancement of associated technologies. Superior ubiquity of mobile devices and swift mobile internet access result in higher quality offers and higher degrees of adoption of smartphones in commercial operations. Mobile retailers can raise the pool of prospective mobile purchasers by selecting individuals who are more knowledgeable in online buying and smartphone adoption. Consumers at a preliminary mobile shopping readiness stage allocate more relevance to omnipresence when compared with the habit in determining purchase intentions. As mobile consumers download and employ more applications, they confront the diminishing expenditures of acquiring further software.