SHS Web of Conf.
Volume 92, 2021The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020
|Number of page(s)||10|
|Section||Corporate Social Responsibility and Consumer Claims|
|Published online||13 January 2021|
Consumer Behaviour of Generation Z in the Context of Dual Quality of Daily Consumption Products on EU market
University of Matej Bel, Faculty of Economics, Institute of Managerial Systems in Poprad, Francisciho 910/8, 058 01 Poprad, Slovakia
* Corresponding author: firstname.lastname@example.org
Research background: The paper focuses on the issue of dual quality of daily consumption products through the lens of the Z generation. Z generation is a generation of people born between years of 1997-2012, a generation that will become the main purchasing power in a few years.
Purpose of the article: The purpose of the research was to explore the possibility whether the information on dual product quality affects the consumer behaviour of members of Z generation and if so, to what extent and at what type of products.
Methods: Main method to receive necessary data for analyse was a questionnaire and its statistical evaluation given hypothesis. The research was carried out in the form of a survey consisted of 227 consumers.
Findings & Value added: The results show that 85% of them had dual quality information, perceived this issue as a serious problem, and the majority wants to be informed more about this issue. More than half of the Z generation had changed their consumer behaviour as a result of information about the dual quality of goods on market of European Union, especially women with higher education and the Z generation living in rural areas. Research confirmed that the change in behaviour mainly concerns non-food products such as cosmetics and clothing.
Key words: Dual quality / Z Generation / Non-food products / Consumer behaviour
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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