SHS Web of Conf.
Volume 94, 2021Sustainable Development of Regions 2020 – XVI International Scientific and Practical Conference “State. Politics. Society”
|Number of page(s)||5|
|Published online||12 January 2021|
Developing digital retail services as a tool of ensuring consumer market sustainable development in the Sverdlovsk region
The Russian Presidential Academy of National Economy and Public Administration, 8 Marta Str., 66, 620144 Ekaterinburg, Russia
* Corresponding author: email@example.com
The article is devoted to the development of the digital retail services as the most effective and innovative tool to reinforce the Sverdlovsk regional consumer market in the context of global challenges which had a notable impact on the sustainable development of both the economy as a whole and its individual sectors.
Research subject: digitalization of the consumer market of the Sverdlovsk region
Research purpose: to explore the theoretical foundations of the consumer market, and to identify the priority directions of the Sverslovsk regional consumer market development on the based on the digital technologies introduction.
Research methods. In the course of the research, the authors used such methods as analysis, grouping, comparison and synthesis.
1.The development features of retail trade services as a key segment of consumer market are revealed.
2.The author’s approach to the “digital consumer market” category and the digital consumer market classification on various grounds are presented.
3.The priority directions of the Sverdlovsk regional consumer market development from the regional authorities’s viewpoint are considered.
4. Activities for the further Sverslovsk regional consumer market development based on digital retail services advancement are proposed.
Scientific novelty: the introduction of the category “digital consumer market” into scientific circulation is proposed and substantiated, classification criteria for the digital consumer market are formulated, measures are proposed to ensure sustainable development of the consumer market in the Sverdlovsk region.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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