SHS Web Conf.
Volume 96, 2021The 3rd International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2020)
|Number of page(s)||13|
|Published online||08 February 2021|
A Study on the Impact of Consumer Ethics on Apparel Purchasing Behavior
1 Beijing Institute of Fashion Technology, Beijing, China
* Corresponding author: firstname.lastname@example.org
As the Chinese economy grows fast and the Chinese residents' spending power increases, "ethical consumers" have been lavished with increasing attention. In fact, consumption has become a decision-making process closely tied to ethics or morality. This article describes consumers' basic cognition of environmental issues and ethical apparel in a quantitative manner. The research covers mainly the following topics: consumers' understanding and recognition of ethical apparels, factors bearing on the behavior of purchasing ethical apparels, surveys of the intentions of consumers to purchase ethical apparels as well as the personal information of survey respondents. The purpose is to provide forward-looking bases and reference for apparel enterprises to plan ethical marketing.
Key words: Consumption / Consumer Ethics / Consumer Ethical Behavior / Apparel Ethical Marketing
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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