SHS Web Conf.
Volume 100, 2021IV International Scientific Congress “Society of Ambient Intelligence – 2021” (ISCSAI 2021)
|Number of page(s)||7|
|Section||Business Communication and Linguistics|
|Published online||25 March 2021|
Communicating the Foreign Policy Strategy: on Instruments and Means of Ministry of Foreign Affairs of Ukraine
1 State University of Economics and Technology, Kryvyi Rih 50000, Ukraine
2 Bukhara State University, Bukhara 200114, Uzbekistan
* Corresponding author: firstname.lastname@example.org
The worldwide practice demonstrates that foreign policy of the states is often directed by a some set of strategic priorities referred to as foreign policy strategy. By communicating this strategy, states declare their intentions and prime concerns, which both aid their internal policy integrity and international perception as a consistent actor. Modern technology and media enable states to conduct systematic outreach or at least sporadically cover of their foreign policy priorities. The purpose of the article is to characterize the problems of application of communication tools in the foreign policy process and determine their role in forming a positive image of Ukraine in the modern world. As the mission of providing of foreign policy is vested in Ministry of Foreign Affairs of Ukraine, its communication practices and tools are examined. The raised issue involves the consideration of modern aspects of diplomacy and communication relations, including the concepts of public diplomacy, as well as media and digital diplomacy. Their tools and practices have been embraced by the Ministry of Foreign Affairs of Ukraine in order to convey some strategic foreign policy directions and state-branding messages, as the well-rounded foreign policy strategy is absent in Ukraine.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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