| Issue |
SHS Web Conf.
Volume 102, 2021
The 3rd ETLTC International Conference on Information and Communications Technology (ETLTC2021)
|
|
|---|---|---|
| Article Number | 04006 | |
| Number of page(s) | 8 | |
| Section | Applications in Computer Science | |
| DOI | https://doi.org/10.1051/shsconf/202110204006 | |
| Published online | 03 May 2021 | |
Augmented Reality for Wine Industry: Past, Present, and Future
University of Western Macedonia, Department of Communication and Digital Media, 52100, Kastoria, Greece
* Corresponding author: mvrigkas@uowm.gr
In this paper, we study the concepts, materials, tools, and applications that constitute what we call augmented reality (AR) for the wine industry. A comprehensive review of what are the basic multimedia content for constructing successful AR applications for wine products is given. To this end, we provide a detailed analysis of how AR technology is used to create augmented “live” wine labels, and how digital storytelling has revolutionized wine products marketing. Also, we describe the use of AR technology to promote winemaking companies to influence consumer preferences. Finally, we report the characteristics of future research directions and some open issues and challenges on using AR for wine product promotion.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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