SHS Web Conf.
Volume 106, 2021III International Scientific and Practical Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth” (MTDE 2021)
|Number of page(s)||8|
|Section||Digital Technologies in Education|
|Published online||18 May 2021|
Internet marketing in the field of higher education
Al-Farabi Kazakh National University, 71/24 Al-Farabi, 50040, Almaty, Kazakhstan
2 Orel State University named after I.S. Turgenev, 302020 Orel, Russia
3 Altai State University, 656049 Barnaul, Russia
* Corresponding author: firstname.lastname@example.org
Competition in the education sector is growing every year. Students have the opportunity to embark in both domestic and foreign universities. In prior years, universities did not put a large budget in the promotion, as the demand exceeded the supply. Kazakhstan’s accession to the international market of educational services has increased the need to use effective promotion tools. Marketing is an important element in attracting students. With the development of technology, the role of the Internet increases, which becomes an integral part of marketing. Internet marketing in the field of higher education has great prospects. The key features of this direction are low cost and high efficiency. At the same time, the promotion takes place not only on the regional but also on the global market. Today, promotion and advertising using the Internet is replacing traditional marketing. The article analyzes various Internet marketing tools that apply to the field of higher education. The creation and development of corporate websites of the university is an important stage of promotion. The corporate site must have certain characteristics to attract a potential student. A person spends most of the day on social networks, which are also an Internet marketing tool. Maintaining the image of the university requires the creation of official pages in social networks. These platforms create conditions for cooperation with students, applicants and graduates. Competent use of internet marketing will allow developing the sphere of higher education.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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