| Issue |
SHS Web Conf.
Volume 114, 2021
VIII International Scientific Conference New Trends, Strategies and Structural Changes in Emerging Markets (NTSSCEM 2021)
|
|
|---|---|---|
| Article Number | 01002 | |
| Number of page(s) | 6 | |
| DOI | https://doi.org/10.1051/shsconf/202111401002 | |
| Published online | 13 July 2021 | |
Assessing the applicability of the CRM concept in a public autonomous institution
MIREA-Russian technological University (RTU MIREA), 119454 Moscow, Prospekt Vernadskogo 78, Russia
* Corresponding author: pastushkovaanya@gmail.com
In this article the issues of assessing the applicability of Customer Relationship Management in the processes and conditions of the functioning of autonomous state institutions are being examined. The authors consider the outlook of applying the concept of CRM, from the point of view of further implementation of CRM systems in the functional activities of the establishment.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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