SHS Web Conf.
Volume 114, 2021VIII International Scientific Conference New Trends, Strategies and Structural Changes in Emerging Markets (NTSSCEM 2021)
|Number of page(s)||8|
|Published online||13 July 2021|
Automotive industry: trends in the implementation of modern corporate strategies
Peoples’ friendship university of Russia, Miklukho-Maklaya str.6, 117198 Moscow, Russia
* Corresponding author: email@example.com
The article attempts to identify new directions for the strategic development of automotive enterprises, taking into account current trends, using the example of both the largest German concerns, such as BMW Group and Volkswagen AG, and actively developing Chinese manufacturers - BAIC, Chery, Geely, JAC, JAV. The emphasis is on the production of hybrid and electric vehicles. Special attention is paid to the prospects for the development of the Russian segment of the production of cars with hybrid and electric drives and identifying problems that hinder its advanced development and the reasons that hinder the expansion of the segment of using cars with hybrid and electric drives, both Russian and imported
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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