SHS Web Conf.
Volume 115, 2021Current Problems of the Corporate Sector 2021
|Number of page(s)||7|
|Section||Current Managerial Trends in the Corporate Sector|
|Published online||14 July 2021|
What organizational steps are necessary, to successfully establish a culture of open innovation in the company?
SEEBURGER AG, Edisonstr. 1, 75015 Bretten, Germany
This paper investigates in open innovation, organizational culture, internal and external collaboration and the steps which are necessary to establish a culture of open innovation in the company. Open innovation is one of the most relevant topic in research and development. The research results concentrate on, how leaders can shape a corporate culture and environment in which open innovation processes are embrace and can implemented successfully. Innovation processes have a high risk factor. This is precisely why it is crucial to create a corporate culture that is open to failure and also accepts less successful attempts. The attitude of the management is one of many key factors.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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