Digitalization of communications with applicants as an innovative approach in modern higher education

FSBEI of HE Omsk State Agrarian University named after P.A. Stolypin, 1, Institutskaya square, Omsk, 644008, Russia

^* Corresponding author: iv.baranova@omgau.org

Abstract

In modern complex conditions, characterized by an unstable situation caused by a global pandemic, the acceleration of digitalization processes in all spheres of life, innovative software products that help users to receive complete and up-to-date information on emerging issues are becoming more and more important. Usually even such fateful decisions as the choice of a future profession and educational institution are made on the basis of data collection in mobile applications. In this regard, research in the field of digitalization of communications between universities, applicants and other stakeholders at this stage of development of Russian educational services is quite important. This paper is devoted to the study of the issue of the establishment of mutually beneficial links between applicants and Russian universities. The authors propose the implementation of an organizational project in order to create a multifunctional mobile application “Applicant” aimed to provide target groups of users with versatile, up-to-date information about the state of university education market. The project describes in detail and justifies such points as the formation of a team, the functions and competencies of its members, the main stages and environment of implementation, the implementation schedule, product and educational results.