Gamification as the human resources management tool

¹ Department of Management and Rural Development, Federal State Budgetary Educational Institution, Higher Education “St. Petersburg State Agrarian University” (St. Petersburg, Pushkin, Russia)
² Department of Foreign Languages and Speech Culture, Federal State Budgetary Educational Institution, Higher Education “St. Petersburg State Agrarian University” (St. Petersburg, Pushkin, Russia)

^* Corresponding author: juliebeliaeva@yandex.ru

Abstract

There is a huge number of different methods created to increase employee motivation, while they are constantly being improved and new ones appear. The manager must not only choose the right one, but also be able to implement it. One of the methods is gamification. The basics of HR management processes using this method are just beginning to form, so it is necessary to develop mechanisms for implementing gamification in the organization. Based on the research, the main provisions aimed at including elements of gamification in the company and recommendations for their implementation are formulated. The purpose of the article is to study gamification in the organization’s personnel management in detail and to formulate practical recommendations for its application. The research used methods of the theoretical level, such as: study and generalization, analysis and synthesis, deduction and induction, as well as the study of literature, the regulatory framework and other sources of information. On the basis of the study, the types of games and players, the main provisions aimed at including elements of gamification in the company, as well as recommendations for their implementation to improve the organization’s activities are formulated.