| Issue |
SHS Web Conf.
Volume 120, 2021
Sixth International Scientific Conference “BUSINESS AND REGIONAL DEVELOPMENT”
|
|
|---|---|---|
| Article Number | 02018 | |
| Number of page(s) | 5 | |
| Section | Business Development, Innovation and Circular Economy | |
| DOI | https://doi.org/10.1051/shsconf/202112002018 | |
| Published online | 24 August 2021 | |
Sales policy: arrangement and controlling
1 Department of Economics and Organization in Agriculture, federal state budgetary educational institution, higher education “St. Petersburg State Agrarian University” (St. Petersburg, Pushkin, Russia)
2 Department of Foreign Languages and Speech Culture, federal state budgetary educational institution, higher education “St. Petersburg State Agrarian University” (St. Petersburg, Pushkin, Russia)
* Corresponding author: juliebeliaeva@yandex.ru
The article is devoted to the study of the commodity policy, which directly plays a key role in the management of any company, as well as affects all aspects of its activities. It examines the directions and goals of the product policy, studies its components and principles, as well as methods of managing the company’s product policy. The main idea is to reveal the essence of the product policy as an economically significant and effective tool for managing the company.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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