SHS Web Conf.
Volume 123, 2021The Fourth International Conference on Social Science, Public Health and Education (SSPHE 2021)
|Number of page(s)||6|
|Published online||20 September 2021|
Analysis on the Countermeasure of China’s IP Drama Importing to Vietnam under the New Media Environment
School of Humanities, Jianghan University, Wuhan, Hubei 430056, China
* Corresponding author: firstname.lastname@example.org
With the arrival of the new media era and the continuous development of China’s domestic IP dramas, the downturn in domestic TV dramas has been broken, more and more IP dramas obtain higher audience rating rely on the Internet, and it becomes a phenomenon hot style. Vietnam is geographically adjacent to China, and they have similar cultures. A lot of Vietnamese culture is derived from Chinese culture, and they are heavily influenced by the values and lifestyle of Confucius in the past, Chinese film and television is a literary genre familiar to Vietnamese, which is one of the most important components of daily entertainment. This paper will research on how to use the Internet to strengthen the import of film and television culture to Vietnam, so that Chinese IP dramas can also increase the audience rating in Vietnam and enhance the cultural export.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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