The Values of Virtual Civilization in the Times of Global Consumption: Homo Sapiens VS Worldwide Pandemic

Rostov State University of Economics (RSUE), Faculty of trade, Rostov-na-Donu, Russia.

^* Corresponding author: pavlova@philosophical.ru

Abstract

Research background: The article is devoted to the phenomenon of COVID-19 and its influence of modern man. The article analyses the processes in which the mechanisms of human interaction with the environment manifest themselves, as well as ways to address the destructive processes in the minds and behavior of modern man.

Purpose of the article: In this article, from the point of view of philosophy, one of the most complex phenomena of the modern information age, is characterized, namely the modern stage of the human society in the context of pandemic is studied and analyzed.

Methods: Theoretical interpretation of understanding of problem of interpersonal communication in the context of globalization and pandemic COVID-19 requires an integrated approach. The method of temporal analysis and the method of personalistic and ideal-typical reconstruction, a tool that is adequate to the author’s interpretation of social self-organization in the era of globalization as a process of constituting the temporal and ethical dominance of individuals and collectivities that formalize the integrity of the cultural epoch, will become the immediate, applied methodological basis.

Findings &; Value added: Summing up our reflections, we can say that it is the flexibility, multiple variability in different behavioral situations tha is often the key to successful and efficient activity. On the contrary: constriction, resistance to the changing conditions and factors very often become an obstacle on the way to successful communication with the world around us.