SHS Web Conf.
Volume 129, 2021The 21st International Scientific Conference Globalization and its Socio-Economic Consequences 2021
|Number of page(s)||10|
|Section||Regional Economics, Economic and Human Geography|
|Published online||16 December 2021|
Problems of ensuring the competitiveness of the region in the conditions of COVID-19
1 Saint Petersburg State University, Faculty of Economics, Department of Economics & Economic Policy, University embankment 7–9, 199034, St Petersburg, Russia
2 Saint Petersburg State University, Faculty of Economics, Department of Political Governance, University embankment 7–9, 199034, St Petersburg, Russia
3 Saint Petersburg State University, Faculty of Economics, Department of Cultural Studies, Philosophy of Culture and Aesthetics, University embankment 7–9, 199034, St Petersburg, Russia
* Corresponding author: firstname.lastname@example.org
Research background: In the context of the COVID-19 pandemic and its global consequences, a fundamentally different economic environment arises, which requires the use of new approaches to the formation of the economic policy of the region and the identification of new ways to ensure the global competitiveness of the region. Territories are beginning to compete for previously unclaimed resources, as well as use new methods of promotion and positioning.
Purpose of the article: The purpose of this work is to identify new economic conditions caused by the COVID-19 pandemic and its consequences, as well as to assess the impact of these conditions on the effectiveness of the economic policy of the region and the applied promotion and positioning strategy.
Methods: The methods of this study are determined by the increasing level of uncertainty of regional development processes, which requires the adaptation of analysis tools. The work uses matrix and hierarchical research methods that allow for a qualitative analysis of problem situations.
Findings & Value added: The research carried out made it possible to identify and systematize the main characteristics of the new economic environment and assess its impact on the applied development strategy of the region, which guarantees a higher probability of achieving strategic competitiveness. The novelty of the study lies also in the recognition of the mobilization effect of “forced digitalization”, while in the context of a pandemic, this mobilization was based on stable (stereotypical) interaction practices.
Key words: Global Tourism Industry / global competitiveness of the country / digitalization / institutional designs / “coercive digitalization”
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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