| Issue |
SHS Web Conf.
Volume 132, 2022
Innovative Economic Symposium 2021 – New Trends in Business and Corporate Finance in COVID-19 Era (IES2021)
|
|
|---|---|---|
| Article Number | 01009 | |
| Number of page(s) | 9 | |
| Section | New Trends in Business and Corporate Finance in COVID-19 Era | |
| DOI | https://doi.org/10.1051/shsconf/202213201009 | |
| Published online | 05 January 2022 | |
Evaluation of market demand for a specific product
1 Institute of Technology and Business in České Budějovice, School of Expertness and Valuation, Okružní 517/10, 370 01 České Budejovice, Czech Republic
2 University of Žilina, The Faculty of Operation and Economics of Transport and Communications, Department of Economics, Univerzitná 8215/1, 010 26 Žilina, Slovakia
* Corresponding author: kuceraj@mail.vstecb.cz
The aim of this paper was to evaluate the demand for mobile phones in the world at the time of the coronavirus pandemic and to predict future development up until the end of 2022. During the covid-19 pandemic, markets in all sectors were subdued due to limited production and sales. As the production of chips for electronics was one of the deeply affected areas in terms of production slowdown, along with the rapid purchase of electronics at the beginning of the pandemic, there was also a slowdown in sales. The method of describing time series and calculation using linear regression is used. In this work, it is found that the decline in demand for mobile phones was caused by a global pandemic and consumers' uncertainty in maintaining their jobs. Overall, during the covid-19 pandemic, we saw a drop in the number of mobile phone units sold by more than 40,000. Furthermore, it was found that the entire mobile phone market is clearly recovering after the coronavirus crisis.
Key words: demand / coronavirus / market / smartphones
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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