SHS Web Conf.
Volume 148, 2022The 2nd International Conference on Public Relations and Social Sciences (ICPRSS 2022)
|Number of page(s)||7|
|Section||Research on Public Education and Cultural and Sports Undertakings|
|Published online||31 October 2022|
Research on the Development and Promotion of Museum’s Cultural and Creative Products: A Case Study of Dunhuang Museum Cultural and Creative Products
Yunnan Arts University, Yunnan 650500, China;
2 Shanghai Maritime University, Shanghai 201306, China;
3 Wuhan Conservatory of Music, Wuhan 430060 China.
Museum, as a concentrated embodiment of world civilization and national culture, condense local history, culture, and spiritual civilization. In recent years, cultural and creative products in museum sectors have effectively expanded cultural and creative industries. Within this context, we took Dunhuang-related cultural and creative products as an example and made a brief introduction to the background of these products. Then we selected some famous museums from China or foreign countries and compared the creative and cultural products designed by Dunhuang Museum with these selected museums using various research methods, such as the analysis of online shopping data, in-depth interviews, and questionnaires. Finally, we concluded the problems existing in those Dunhuang-themed products and provided several countermeasures, including 1) focusing on innovation and integrating its own cultural characteristics into the cultural and creative products; 2) adhering to public demand-oriented development strategies; 3) defining the design orientation of cultural and creative products; and 4) improving product quality and marketing capability.
© The Authors, published by EDP Sciences, 2022
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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