Research on the Design of Museum Cultural and Creative Products under the background of new cultural and Creative culture

School of Art and Design, Hubei University of Technology, Wuhan, China

^a Corresponding author: 635532939@qq.com
^*b 1244762785@qq.com

Abstract

This paper discusses the design of museum cultural and creative products under the background of new cultural and creative culture. Through the interpretation of related concepts of new cultural and creative products, from the aspects of its content and products combined with the current development of museum cultural and creative products, summed up the design principles of museum cultural and creative products. While interpreting the relevant design principles, this paper designs cultural and creative products by combining the cultural relics collected by several museums in Hubei Province, and provides feasible and constructive ideas and methods for the design of cultural and creative products in museums by combining theory with practice.