SHS Web Conf.
Volume 148, 2022The 2nd International Conference on Public Relations and Social Sciences (ICPRSS 2022)
|Number of page(s)||7|
|Section||Research and Discussion of Public Administration and Humanities|
|Published online||31 October 2022|
Analysis of the Characteristics of Digital Content with High Freedom in Interactive AVG Games
Taking Melody from Harem as an Example
School of Journalism and Communication, Jinan University, Guangzhou, 510632, China
* Corresponding author. Email: firstname.lastname@example.org
With the growth of the female economy, many games have emerged in recent years that specifically focus on female players as their main customer group. A new form of game, the interactive AVG game, offers players higher autonomy and interactivity, attracting a large number of female players. This paper studies a popular interactive AVG game, Melody from Harem, based on its rich digital content, such as digital storytelling, game mechanics, spatial properties and game goals, to investigate the design strategies of games with female target user group. AVG games are currently in a double marginal position in the game industry and academic, but they have a higher user retention rate beyond that of mainstream games. Therefore, the research on AVG games is of great significance to the development of China’s female digital game market. The study found that interactive AVG games adopt the strategy of involving players in story narration, and through rich interactive game mechanics, appropriate setting of scenario element, both absolute and relative goals to ensure players’ interactivity, autonomy, immersion and pleasure value in the game, and ensure that the game can gain high user stickiness with players’ loyalty. With the development of women’s games, the excessive sexualization of female images in traditional digital games has been corrected, but it has not completely disappeared, and female stereotypes can still be seen in some games.
© The Authors, published by EDP Sciences, 2022
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