SHS Web Conf.
Volume 148, 2022The 2nd International Conference on Public Relations and Social Sciences (ICPRSS 2022)
|Number of page(s)||4|
|Section||Public Relations and Gender Equality Analysis|
|Published online||31 October 2022|
The Influence of Social Attribute in Games on Consumers - The Example of The Phone Game “Honor of Kings”
Beijing Institute of Technology, Zhuhai
With the continuous development of the gaming industry, more and more manufacturers are joining the competition in the gaming industry. This study takes “Honor of Kings” as an example and proposes a novel factor that influences game consumers - social attributes. The study focuses on two aspects: ’Why it has social attributes’ and ’How social attributes affect consumers’. It gives players an understanding of the concept of social attributes and provides game manufacturers with a novel direction to improve the revenue of their games.
© The Authors, published by EDP Sciences, 2022
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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