Research on the Pricing Strategy of Mobile Game Props

Capital Normal University High School, 100048, Beijing, China

^* Corresponding author: tangqingnan@tzc.edu.cn

Abstract

In this paper, author will discuss pricing strategies for in-game items in mobile games and their significance within the gaming industry. Its market grows rapidly, and in-game items have become the primary source of income for companies. For instance, the sales of skins in “Honor of Kings” are rising an average of 800% yearly now. From this standpoint, pricing strategies for in-game items not only determine the profitability of gaming companies but also deeply influence gamer involvement and longevity of games. Research shows that gamers are often driven by emotion when they choose and purchase items, seeking appreciation from others for their achievements as well as warm feelings about themselves. According to the PSM method (Price Sensitivity Meter), game developers design tiers of pricing to suit different player base groups, squeeze (get) the most money while making all players happy and not exploiting a single soul. Newly that personalized pricing, subscription mode and social structures are at a fundamental part of every price strategy The future can only be one wherein virtual reality (VR) and augmented reality (AR) are solutions to future technical problems caused by modernization. Its application will increase the value and feeling of in-game items even further. This trend will continue to push forward innovation in the mobile gaming industry.