Reactualization of Employee Creative Behavior in Building the Image of Public Service

¹ Department of Administrative Sciences, Faculty of Social Sciences and Law Universitas Negeri Makassar
² Doctor Candidate in Business Administration, Universitas Brawijaya
³ Doctor Candidate for Public Administration, Universitas Negeri Makassar
⁴ Doctor Candidate for Public Administration, Universitas Negeri Makassar
⁵ Department of Administrative Sciences, Faculty of Social Sciences and Law Universitas Negeri Makassar

^* Corresponding author: haedarakib@unm.ac.id

Abstract

The results of this qualitative descriptive study explain the re-actualization of the creative behavior of employees in building the image of public services at the Tourism and Culture Office of Sinjai Regency. The theoretical implication of the re-actualization of human creative behavior – hereinafter referred to as creativity – at the individual level is the basis for developing group creativity in organizations or vice versa. Based on this understanding, the current locus and focus of creativity research are not only limited to the creative behavior of students in the locus of education or schooling, as understood so far but also includes the creativity of all humans in public, private (business) and non-profit organizations. In the study of organizational development, multi-level human creativity is the core (base) of knowledge-based organizational development, the essence, and orientation of the capacity-building program, as well as the basis for efforts to build a satisfying or even happy public service image, both for employees (public service providers). within the organization as well as for citizens or society (service recipients).