Research on the Application of China Traditional Culture in Modern Cultural Tourism Commodity Design

Wuhan Donghu University, Wuhan 430212, China

Abstract

With the rapid development of economy, the competition of tourism culture and tourism commodities is becoming more and more fierce, and the traditional national culture is also impacted, and its historical value is gradually hidden. Traditional cultural elements have strong cultural attributes and influence charm, so it is particularly important to apply them to the design of cultural tourism commodities. However, at present, there are relatively few studies on the application of traditional cultural elements in the design of cultural tourism commodities. Cultural tourism commodity design is the main means of product commercialization and functional expression, and traditional cultural elements play an important role in cultural tourism commodity design. Cultural commodity design is not a simple form, so it is necessary to make breakthroughs and innovations in form expression and color language through the application of various elements. This paper expounds the connotation and development status of traditional cultural elements in China, extracts cultural elements from them, and applies them to the decoration design, modeling design and implication design of cultural tourism commodities, so as to achieve the perfect integration of traditional culture and modern design.