Analysis of Enterprise Business Strategy Based on Business Ecosystem

School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong 999077, China.

Abstract

From the perspective of the future development trend of strategic management theory, business ecosystem (BET), commercial Mode and dynamic capability of enterprises are the mainstream trends of the future development of strategic management theory. At the same time, it indicates that there are some internal relations and inevitable laws among them that deserve scholars’ attention. The structure of BET can be examined from two perspectives. According to the closeness and importance of members in the system, BET can be divided into four subsystems: core ecosystem, competition system, support system, society and natural environment system. According to the different roles played in their respective business networks, enterprises can be divided into four types: network core type, dominant type, profit-taking type and gap type. The research on the evolution from leading enterprises to BET is a relatively new research field, but with the development of economic society, it is the only way for enterprises to survive and develop that enterprises and their stakeholders form a BET with competitive advantages through loose confluence. It is hoped that it can give reference to enterprises in the complex business environment and help them achieve long-term development.