SHS Web Conf.
Volume 153, 2023The Fifth International Conference on Social Science, Public Health and Education (SSPHE2022)
|Number of page(s)||9|
|Published online||10 January 2023|
Research on international publicity strategies of Gannan red tourism in the context of the belt and road
Gannan Institute of Science and Technology, Ganzhou, Jiangxi 341000
* Corresponding author: email@example.com
Cultural self-confidence and the going-global strategy of China’s excellent traditional culture have given red culture new opportunities and higher expectations, accelerating red culture to go abroad following the times. Based on the overview of the development of red tourism, the article clarifies the present situation of red tourism international publicity in Gannan through SWOT, believes that the challenges and opportunities of red tourism in Gannan coexist, and further proposes several paths including updating the concept while telling a good story, clarifying the audience while accumulating talents, refining the spirit while upgrading technology, innovating channels while combining the internal and external, “casting the soul” with culture by joint cooperation, and enriching the routes besides “red and green”. The foundation is laid for the continuation of red resources to open a new chapter in the era.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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