SHS Web Conf.
Volume 179, 20232023 6th International Conference on Humanities Education and Social Sciences (ICHESS 2023)
|Number of page(s)
|Social Media and Online Education Research
|14 December 2023
Analysis of Cultural and Tourism Promotion in Chinese Small and Medium-Sized Cities on New Media Platforms
Journalism Department, The Putian University, Fujian, 351100, China
* Corresponding author: email@example.com
In 2023, China is witnessing a new wave of tourism in the post-epidemic era, with a number of new cultural and tourism industry dynamics emerging, supported by government policies and new technologies. This “tourism wave” differs from previous ones in that there is a gradual downward trend in tourism destinations, as the public is no longer keen to travel in modern, economically developed big cities but rather to discover some “anti-mainstream”, “small town” destinations, The public is no longer keen to travel in the modern, economically developed big cities, but to discover the “anti-mainstream” and “small town” third and fourth tier tourist cities. Smaller cities previously less economically developed have seen new opportunities for cultural tourism development. During this period, most of the small cities that have been successful in marketing have started to be known through new media plat-forms, such as TikTok, RED, AAuto Quicker, and WeChat, to promote the city’s dining, landscape, history, and culture, in order to attract tourists and develop tourism. Some cities have now successfully attracted a large number of followers on the new media platforms through “cross-dressing videos”, “special cuisines”, and “hit spots”. Based on the development of cultural tourism in small and medium-sized cities in China, this paper analyses the future development trend of cultural tourism and how third- and fourth-level cities can use new media platforms to promote urban tourism and finally gives relevant operational suggestions.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.