The causes and measures of Chinese animation mainly for young age

Inti International University, Malaysia

^* Corresponding author: 524641815@qq.com

Abstract

Animation industry has a high degree of internationalization, a wide range of consumer groups, large market demand, long product life cycle, high added value and other characteristics (1). In recent years, China’s market economy tends to mature, and the animation market has great potential, however, the animation industry is still in a strategic period and no real industrialization has been formed. Although China’s animation business has made some achievements in diversification and exploration of all ages, the current achievements cannot shake the whole market of low age, and animation content at a young age is still the main constraint for the development of domestic animation. It is realized that animation works have multiple meanings and cannot be regarded as educational symbols in line with children’s view. By sorting out the development context and general situation of animation, this article analyzes the reasons for the low age of animation, and w a series of solutions to solve the reasons, so as to promote the transition of animation industry from the low age to the full age group as soon as possible, promote the animation market to form a sustainable development model, and lay the foundation for the animation industry to achieve qualitative leap.