SHS Web Conf.
Volume 159, 20232023 International Conference on Language and Cultural Communication (ICLCC 2023)
|Number of page(s)||4|
|Section||Cultural Communication and New Media Marketing Strategy|
|Published online||23 February 2023|
Analysis of Aesthetic Homogeneity Based on the Theory of The Society of the Spectacle — Taking Xiaohongshu as an Example
Chang’an University, Xi’an, Shaanxi Province China
* Corresponding author: email@example.com
Nowadays, people always pursue the trend of the popular new things and thus gradually have similar aesthetics to others, resulting in the homogeneity of people’s aesthetics. For example, Xiaohongshu provides contemporary young women with aesthetic guidelines on life and cosmetics. Users of Xiaohongshu are also willing to accept and imitate such an aesthetic style. In addition, in the process of communication, it built a false spectacle. The algorithm mechanism of big data and the KOL role of bloggers make the contents of Xiaohongshu in the spectacle similar, resulting in the homogeneity of aesthetic contents. To research whether Xiaohongshu has aesthetic homogeneity, by using the content analysis method, this study analyzes whether the content of Xiaohongshu has aesthetic homogeneity. The study finds that Xiaohongshu has aesthetic homogeneity in the aesthetic keywords and types and then discusses the reasons for homogeneity.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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