Issue |
SHS Web Conf.
Volume 199, 2024
2024 International Conference on Language Research and Communication (ICLRC 2024)
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Article Number | 03022 | |
Number of page(s) | 8 | |
Section | Branding and Marketing | |
DOI | https://doi.org/10.1051/shsconf/202419903022 | |
Published online | 23 October 2024 |
The Susceptibility of Young Chinese Users of Information Cocoon on the Xiaohongshu Platform
The School of Journalism and Communication, Wuhan University, Wuhan, Hubei, 430072, China
* Corresponding author: lanwen0916@whu.edu.cn
The Xiaohongshu platform is a recently developed powerful online media platform in China. Its primary method of using algorithms to push information encourages the formation of the information cocoon. Based on the similar researches of selective exposure and echo chamber, this study has developed the exposure and acceptance mechanism of information. Using the platform's young Chinese users as a representative, this research aimed to test the users' susceptibility using the new information cocoon susceptibility scale. The scale was divided into six dimensions including information content, information channel, information attitude stability, information intervention, social network, and algorithmic literacy. By recovering and analyzing the questionnaires, this study found that the Chinese young users' susceptibility to the Xiaohongshu platform is generally significant. Specific manifestations may include exposure to information content homogenized, lack of diversity of information channels, tending to be influenced by information and long-term communication with a fixed group, and low personal algorithmic literacy. The outcome probably indicates that the Xiaohongshu users are less resistant to the information cocoon and are deeply affected by it.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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