SHS Web Conf.
Volume 159, 20232023 International Conference on Language and Cultural Communication (ICLCC 2023)
|Number of page(s)||6|
|Section||Cultural Communication and New Media Marketing Strategy|
|Published online||23 February 2023|
The Construction of Muslim Minorities Image and the Communication of National Image through Media Discourse - A Case Study of China CGTNs Documentary on Xinjiang Uyghurs
2 Maastricht University
* Corresponding author. Email: firstname.lastname@example.org
Nowadays, the Muslim community is under the spotlight. The ongoing international debate over Muslim minorities identities reflects the dilemma of their integration into non-Muslim modern multi-ethnic nations under the context of multiculturalism. One typical example is the heated debate between the West and China over Chinese Muslims, also known as Uyghurs, through media discourse. Western media, such as the BBC, claim that China assimilates and forces Uyghurs to integrate. The Chinese side, meanwhile, asserts that mainstream Western media reports are lies, smears, and fake. Facing the discourse challenges from the West, China applies media discourse to reinforce its understanding of Uyghurs in the international discourse system. The analysis reveals that the Chinese government has consciously aligned the image of Uyghurs with its Chinese national image, and building a real Xinjiang image on CGTN.
© The Authors, published by EDP Sciences, 2023
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