SHS Web Conf.
Volume 162, 20235th International Conference on Art, Design and Cultural Studies (ADCS 2023)
|Number of page(s)||4|
|Published online||21 April 2023|
Research on the application of zodiac culture in cultural and creative design
School of Art and Design, Wuhan Textile University, Wuhan, Hubei 430073, China
As an excellent traditional culture of our country, the twelve zodiac signs have been constantly updated and changed by many skilled craftsmen since ancient times. Today, the zodiac culture still occupies an important position in the design field. This time, we will sort out the changes in the graphical representation of the zodiac from ancient times to the present, and explore new and interesting and unique representations by comparing the graphical representations of the zodiac from ancient to modern times, and add the meaning of the year of the zodiac and auspicious idioms to assist in the research of graphics. Add more new ideas, and finally show them in the form of cultural and creative design.
Key words: zodiac culture / graphic design / cultural and creative design
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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