SHS Web Conf.
Volume 163, 20232023 8th International Conference on Social Sciences and Economic Development (ICSSED 2023)
|Number of page(s)||6|
|Section||Marketing and Organizational Behavior Management|
|Published online||28 April 2023|
Discussion on Market Segmentation and Marketing Strategy in Hanfu Economic
1 Robert H. Smith School of Business, University of Maryland-College Park, USA
2 Huaneng Longdong Energy Co., Ltd. Qingyang China
* Corresponding author: Jinyi Yang, e-mail: email@example.com
With popularity of Hanfu culture, more and more people know and are fond of Hanfu. Hanfu has gradually become popular from the once niche clothing, and more and more people are willing to buy and wear Hanfu. Therefore, the scale of Hanfu industry is growing. Due to increase in brands and products in the industry, the products that customers can choose from have also increased, and many Hanfu stores have also encountered challenges, and the competition has become increasingly fierce. This article segments different customers depend on different buying motivations, and analyses some competition situations encountered by Hanfu stores, and give some suggestions for Hanfu stores’ marketing strategies
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0 (https://creativecommons.org/licenses/by/4.0/).
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