SHS Web Conf.
Volume 163, 20232023 8th International Conference on Social Sciences and Economic Development (ICSSED 2023)
|Number of page(s)||6|
|Section||Marketing and Organizational Behavior Management|
|Published online||28 April 2023|
- Ren Benhui, Xie Shuang, “Internet +” Hanfu Culture Promotion and Marketing Audience Experience on Hanfu Purchase Intention”, Journal of Clothing, Volume 7, Issue 1, February 2022. [Google Scholar]
- Li Shutong, Pu Meiqin, “Hanfu SWOT Analysis,” Academic Forum. [Google Scholar]
- “Hanfu Market Potential Analysis and Marketing Method Research” by Ou Yuli, cover report. [Google Scholar]
- Ma Jiamin, Wu Jing, Zhou Xudong, Shuai Keyue, Lin Tao, “Analysis of Marketing Strategies for Leather Goods Brands in the New Retail Format”, Leather Science and Engineering, Volume 32, Issue 5, October 2022. [Google Scholar]
- Wang Yaoyi. “Analysis of Enterprise Marketing Strategy Based on Customer Value”, China Management Informatization, Volume 25, Issue 4, February 2022. [Google Scholar]
- Ding Xinghua, “Analysis of Enterprise Marketing Strategy in the Era of Big Data”, Commercial Circulation. [Google Scholar]
- Hao Yunqing, “Marketing Strategies of “Post-00s” Domestic Clothing Brands Based on Consumer Behavior”, Economic Research Guide, No. 19, 2022. [Google Scholar]
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